Privacy Policy

LifeScapes.appli ("we", "us", or "our") provides the mobile application Paintazy: Anime Coloring Book (the "Application"). This Privacy Policy describes how we handle information in connection with your use of our Application and related services.

1. No Account Required (Zero Account Information Retained)

The Application does not require user registration, sign-up, or login. We do not collect personally identifiable information (PII) such as your name, email address, phone number, or physical address through the Application, and we do not store such information on our servers. Because no account exists, no account deletion process is required. If you contact us by email, we receive your email address and message in order to reply; see Sections 8 and 10 for how we handle them.

2. Local Storage of User Data

Your coloring progress, unlocked videos, and game settings are stored strictly locally on your device. We do not transfer, transmit, store, or synchronize your coloring progress or other data saved on your device to any remote server, except for the download records described in Section 4.

3. Downloading Content

The Application downloads content such as coloring artwork, coloring data, and videos from cloud services provided by Google LLC (Cloud Storage for Firebase / Google Cloud). Downloads take place when the Application starts and when you select an artwork or a video.
As with any internet connection, your device's IP address, the time of access, and information about the requested files reach Google's servers when a download takes place. Except for the download records described in Section 4, we do not record, store, or use this information.
The Application does not send account information, advertising identifiers, or any other information that personally identifies you as part of these downloads. Downloaded content is stored only on your device.

4. Download Records Used to Measure Popularity

When the Application downloads coloring artwork or videos from Google Cloud (Firebase / Google Cloud Storage), a record of the download (the file name, date and time, the source IP address, and the User-Agent string that identifies the type of app or browser) is automatically written to storage that we manage on Google Cloud.
We use these records only to analyze the popularity and use of each artwork, such as how many times it was chosen and how many times its reward video was started. We do not use IP addresses or User-Agent strings to identify individuals or devices, to estimate location, or for advertising.
These records, which include IP addresses and User-Agent strings, are deleted automatically within a few days (about 3 days). Before deletion, we keep a copy without the IP address and User-Agent string (the date and time to the second, the request method, the requested file, and the result), together with daily per-artwork counts, on the operator's own computer. We keep this copy without a fixed retention period to analyze the popularity and use of each artwork; we do not use it to identify individuals or devices, and we do not combine it with other information to identify anyone. We do not provide these records to any third party (until deletion, the records are stored on cloud services provided by Google LLC, which processes them on our behalf).

5. Advertising and Device Information

To support free gameplay, the Application integrates third-party advertising services (Google AdMob). The Application uses only Google AdMob, an advertising service provided by Google LLC, to show ads (we do not use ad mediation with other ad networks). Google and the ad partners described in Section 7 may automatically collect the following information to serve ads, measure ad performance, prevent fraudulent clicks, and, where you have consented, show ads personalized to you:

• Mobile Advertising Identifiers and other device identifiers (such as Google Advertising ID / GAID and app set ID)
• Device details (device model, operating system version, system language)
• Coarse geographic location derived from IP address (general area)
• App interactions (such as app launches, taps, and video views)
• Diagnostics (information about the performance of the Application and the ads SDK, such as app launch time, hang rate, and energy usage)

If you are in the European Economic Area (EEA), the United Kingdom, or Switzerland, we ask for your consent before your information is used for advertising, as described in Section 6. To learn how Google uses information from apps that use its services, see "How Google uses information from sites or apps that use our services."

For more information regarding Google's data handling and privacy practices, please visit Google's official privacy page:
Google Advertising — Privacy & Terms

6. Consent for Users in the EEA, the UK, and Switzerland

If you use the Application from the European Economic Area (EEA), the United Kingdom, or Switzerland, the Application shows a consent message when it starts, using Google's User Messaging Platform. Google's system determines from your region whether the message is shown. Users in other regions do not see it.

In the consent message you can choose (button labels depend on your device language):

• Consent: you consent to all purposes listed in Section 8.
• Do not consent: you do not give consent. You can still use the Application, and ads may still be shown, but they will not be personalized to you (Google's system serves non-personalized ads or "limited ads," which do not use personal data to personalize ads).
• Manage options: you choose by purpose and by ad partner. All purposes are turned off when this screen opens.

Changing or withdrawing your choice: Open the Settings tab at the bottom of the Application and tap Privacy choices. The consent message opens again, and you can change your choices or withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal. The Privacy choices item appears only for users in regions where the consent message applies.

Your choices are stored on your device. They are not sent to our servers (we do not operate such servers).

7. Ad Partners

The companies involved in ads in the Application ("ad partners") are Google LLC (Google's advertising services) and the companies on Google's list of "commonly used ad partners." You can see the list, with each partner's name, purposes, and a link to its privacy policy, by tapping Manage options in the consent message and opening the ad partner (vendor) list. Google updates this list, so we do not name each partner in this Policy. Google publishes the list data here (JSON format, for technical readers).

8. Purposes and Legal Bases (for users in the EEA, the UK, and Switzerland)

Google acts as an independent controller of the personal data it receives through its advertising services.

9. International Data Transfers

Google is a U.S. company, and information used for advertising, the information described in Sections 3 and 4, and emails you send us (we receive email through Google's email service) may be processed on Google's servers in the United States and other countries. We are based in Japan. For transfers from the EEA, the UK, and Switzerland to the United States, Google states that it relies on the EU-U.S. Data Privacy Framework (including the UK Extension and the Swiss-U.S. Data Privacy Framework) and on the European Commission's Standard Contractual Clauses (Google's ads data transfers). Japan is covered by an adequacy decision of the European Commission.

10. Retention

• Download records (Section 4): records including IP addresses and User-Agent strings are deleted automatically within a few days (about 3 days). Records without them (date and time to the second, request method, requested file, result) and daily per-artwork counts are kept without a fixed retention period to analyze the popularity and use of each artwork.
• Your consent choices: stored on your device until you uninstall the Application or clear its data.
• Emails you send us (your email address and message): deleted one year after we finish replying.
• Information used for advertising: we do not store it. Google sets its own retention periods; Google states that it anonymizes advertising data in server logs by removing part of the IP address after 9 months and cookie information after 18 months (How Google retains data). For each ad partner's retention, see its privacy policy through the list in Section 7.

11. Your Rights

If you are in the EEA, the UK, or Switzerland, you have the right under applicable law to request access to, correction of, and deletion of your personal data, restriction of processing, and data portability; to object to processing (including processing based on legitimate interests); to withdraw your consent; and to lodge a complaint with the supervisory authority in your country.

• Withdrawing consent or objecting: at any time through Privacy choices (Section 6).
• Advertising ID: you can delete or reset your advertising ID in your Android settings.
• Information held by Google: we do not receive the information used for advertising. To make a request about information held by Google, follow the steps in Google's Privacy Policy.
• Requests to us: contact us by email as shown in Section 16. We will respond within one month of receiving your request. Because we have no user accounts, delete download records that include IP addresses etc. within a few days, keep no IP addresses etc. in the records we retain, and do not identify individuals, we may not be able to find information about you.
• Supervisory authorities: EEA authorities are listed by the European Data Protection Board; UK: ICO; Switzerland: FDPIC.

12. Age

The Application is intended for users aged 13 and over and is not directed to children under 13. We do not knowingly collect information from children under 13. In some EEA countries and the UK, the law sets an age (between 13 and 16) below which parental consent is required for consent in the consent message. If you are below that age, please make your choice together with a parent or guardian.

13. In-App Purchases (IAP) & Billing Information

All optional in-app purchases (such as the Premium monthly subscription and Magic Brush packs) are processed securely through the Google Play In-App Billing system provided by Google LLC. We never receive, process, or store sensitive financial details, including credit card numbers or billing addresses.

14. Disclaimer of Warranties & Limitation of Liability

The Application is provided on an "AS IS" and "AS AVAILABLE" basis. While we strive to deliver an exceptional user experience, we make no warranties regarding uninterrupted availability, error-free operation, or specific outcomes. To the maximum extent permitted by applicable law, we shall not be liable for indirect, incidental, or consequential damages arising from your use of the Application.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time in response to evolving legal, regulatory, or operational requirements. Updated versions will become effective immediately upon posting to this page.

16. Contact Us and Data Controller

If you have any questions or comments regarding this Privacy Policy or our privacy practices, please reach out to us at:

For the purposes of the GDPR, LifeScapes.appli (operated by Koji Yamashita, an individual based in Japan) is the controller of personal data processed in connection with the Application (the download records in Section 4 and emails you send us). For information used for advertising, Google and each ad partner are independent controllers. Requests about your personal data (Section 11) can also be sent to the email address below.

• Developer / Operator: LifeScapes.appli (operated by Koji Yamashita, an individual based in Japan)
• Contact Email: support@lifescapes.app
• Official Website: https://paintazy.lifescapes.app